Customer Communications:
Whether you publish a print or electronic customer newsletter, we can help you with customer-focused articles about how the website can help them do their jobs faster, more easily, or more cost-effectively, if your website copy lends itself to those declarations. In any case, your site should in many ways make it easier for your customers to buy from you, and the more you leverage appropriate information in channels customers use, the better.
Advertising & Marketing Materials: All your marketing materials and all trade show materials should carry your URL. All advertising, letterheads, collateral, PR, email signatures, and other, less formal communications should include your URL.
Customer Interaction:
It's highly useful to "wed" your customers to your business through your website. Ideally, your site not only should provide contact information, but it also should expedite customer interaction - whether that interaction is product ordering, order status updates, inquiries, or product/service questions. Again, the point is to make it easy for customers to buy - but also make it easy for them to inquire, and the web is the perfect inquiry channel.
Company Vehicles, Product Packaging, and Shipping Materials: Everything can act as a "billboard" to promote your site and your business.
In addition to promoting your business on the web, websites also give you a mechanism by which you can directly help both prospects and current clients find out more about your business and interact with it.