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Planning a strategy is the first move... |
What We Do:
Our process
If all you're looking for
is a pretty website, we can build one for you - but so can
everybody else.
The trick is to get
business out of your website, and "pretty" doesn't cut it.
Here's how we work:
We examine your business.
This is not a laborious inspection that takes days or weeks
to accomplish, but a top-level brain-picking session through
which we learn what your business is about, who your
customers are, why they buy, who your competitors are, what
differentiates you from others in the minds of customers /
prospects, and what your unique competencies are. We also
want to know where you're going - where you plan for your
company to be a few years from now. (To help you get there,
we must know where you want to go.) We routinely sign
nondisclosure agreements, of course.
We create a web strategy.
Our strategy leverages your market advantages while
simultaneously pushing key customer hot buttons. We appeal
to what customers want and need and position you as the
company to meet their needs and help them achieve their
objectives - quickly, easily, and at reasonable cost. We can
also handle all your collateral and PR needs through our
sister company, JMB Communications, a seasoned provider of
strategic marketing communications and PR programs to
clients worldwide.
We create copy & site design.
Once you've bought into our strategy, we get to work.
Generally within six weeks of project launch, you have
first-draft website copy. With your approval, we then
deliver a full design that reflects your objectives and is
consistent with your corporate culture. We include
client-supplied photography and site executions of your
logo. Once you approve the design, any final touches are
completed and the site goes live. (We can recommend a
company to host your site, too.)
We optimize the "live" site and submit
it to search engines. Our site optimization
specialist looks at how customers access web-based
information from businesses similar to yours, and uses what
she learns to "optimize" your site for the best possible
results in key search engines. She "codes" the site, submits
it, and usually within a few weeks, you begin to see the
results.
Follow-up. Websites are not
static; they are living things that grow and change over
time, just like your company. As your company's needs
change, we'll be available to help you update your site to
accommodate the changing face of your business.
We also keep close watch on
how your site performs on key search criteria, and we work
with you to maintain optimization over time.
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