|
|
Home > Capabilities What We Do / Capabilities
JMB Communications delivers marketing communications, PR programs, and
website
creation services for high technology, financial services, hospitality / travel,
professional practice, and other B2B and B2C clients worldwide...
Principal Capabilities:
Web Content Creation & Website Creation:
We develop the strategic plan for your website including marketing, graphic
design, and site promotion, and our search engine optimization (SEO) services --
though reasonably priced -- are second to none in quality and effectiveness. We
research and write content related to products, services, technology, people,
customers, investors -- in short, anything that will make your site work with
your audiences. Ours is a total top-to-bottom Web presence solution customized
to the culture of your company. (Also see Electronic Commerce, below.) For much more
information on our website creation services, see
www.websitesthatwork.info.
Corporate, Financial, and Product PR / Investor Relations:
We conduct interviews for and write customer case studies/testimonials, customer
newsletters, news releases, press kits, white papers, corporate overviews,
product and technology backgrounders, product and company launches, analyst
presentations, product-, service-, people-, or technology-related trade magazine
articles, and annual and quarterly reports. We can help you prepare press
conferences, press tours, nondisclosure presentations, and special projects,
special events, and Web events.
Marketing Collateral:
We plan and write the entire spectrum of marketing, PR, and technical materials,
including complete hierarchies of marketing brochures, capabilities overviews,
data sheets, flyers, FAQ (Frequently Asked Questions) documents, pocket folders,
newsletters, customer testimonials/case studies, white papers, slide/multimedia
programs, videos, CD-ROMs/DVDs, technical product guides, glossaries, RFP
response boilerplates, etc. We also collaborate with seasoned partners to do
quality graphic design, development, and production. We also have many contacts
in the printing industry and can help you find high quality at reasonable
prices.
Trade Magazine Article Writing:
We research and write technology, finance, hospitality, B2B and B2C-related
articles of any length, and we can execute or supervise illustrations and
photography.
Copyediting; Multinational Translated-Material
Editing:
Whether it's entire books, complex legal documents, training materials
(including manuals), technical data, speeches, scientific papers, technical
glossaries, or anything else, we'll work with you to help ensure conciseness,
accuracy, consistency, deadline performance -- and both strong orientation to
target audiences and overall effectiveness. In addition to editing
English-language materials, we also proofread and edit English translations of
foreign-language materials, technical or otherwise, to ensure that the English
versions are presented with proper English and that they are effective. We can
orient copy and spelling for U. S., U. K., or other English-speaking audiences
worldwide.
Sales Communications:
For high-profile multinational clients, we've created a broad spectrum of
materials designed to prepare their sales professionals to sell new products or
to sell mature products more effectively. Consequently, we can help you
strategize materials that prepare your sales force to sell new products; to
survey the competitive landscape; to provide product comparisons; to counter
objections, and much more. Of course, we routinely work under NDAs.
Advertising:
Working closely with many Fortune 1000 companies and with their ad agencies has
given us a unique perspective on creating enlightened advertising that grabs and
holds prospects and clients and that isn't soon forgotten. For far lower fees
than traditional ad agencies, we can create bottom-line impact on your business.
We start by quickly learning the needs and wants of your key customers. Then we
help you refine your messages and determine the most effective way to
communicate them to your key audiences -- customers, prospects, employees and
potential employees, shareholders, regulators, your community, and others -- on
time and on budget. Put our wide-ranging skills to work, and you get advertising
that compares head-to-head with that produced by top agencies. Our ads are
frequently more innovative, they are often more effective, and they always cost
less.
Direct Marketing Programs / Direct Mail Lead Generation:
Collaborating with GHW Associates, recognized Direct Marketing / Direct Mail
lead generation experts, we help you develop winning direct marketing
strategies, create the materials, scientifically assemble an optimal list, and
oversee the program from launch through follow-up. Our work with GHW spans three
decades -- after 30 years, GHW truly knows what works. Working hand-in-glove
with them, we deliver measurable, sustainable results.
The Everything St. Maarten Website Magic Millions II Secret Word:
This paragraph isn't a capability; it's the answer to a puzzle posted
on our everythingstmaarten.com website, one of a few answers that can
win someone, maybe you, a two-week St. Maarten vacation. See the
rules
here. The St.
Martin Magic Millions II Magic Word Is syzygy
Agency subcontracting:
We write for PR, marketing, Web marketing, direct response, and advertising
agencies, creating materials for their important clients worldwide. Agencies
should view our samples; see the top of this page for the link.
Complete Magazines / Books:
We develop themes, plan content, design, and production, supervise photography,
conduct in-depth interviews with featured individuals/companies, and research
and write material of any length or orientation on virtually any topic
(technology / finance / travel / business). We work closely with graphic
designers, photographers, literary agents, and printers to ensure top-notch
representation, design and production. We produce traditional print magazines,
"Webzines," and even entire books -- cover to cover.
Microsoft PowerPoint® Presentations:
Whether you're preparing a presentation for customers, stockholders, analysts,
prospects, employees, trade show attendees, venture capitalists, or any other
audience, we'll work with you to give you the kind of informative, graphically
impactful presentation you require. You get a seasoned team -- a highly
experienced writer and an expert PowerPoint designer.
Company Slogans / Taglines and Product Naming:
We develop meaningful, memorable product names for some of the world's best
known companies. At in-person meetings or in teleconferences, we quickly learn
the demographics of your product's target market, the product's features and
benefits, and the "hot buttons" that differentiate it from competition. Soon,
you have a memorable name (or family of names) and, if you wish, the collateral,
PR, advertising, web presence, and promotion necessary to bring your product to market
successfully. We use our crystallized understanding of your products and markets
to create taglines / company slogans that are dead-on, unambiguous, and
decidedly not pricey.
Product Launches, IPOs, and Business Plans:
Drawing on our 40+ years of experience in worldwide, multilingual product
launches for technology and other products, we help client companies position
products, contact key editors, and develop convincing product demos. We also
develop plans for new business launches including IPO-related PR. We can do all
your launch communications -- news releases, product and market backgrounders,
core business launch announcements, technology white papers, executive
biographies, mission statements, analyst and customer quotes, and more. Perhaps
most important, we can polish your business plan to make it work optimally with
all your key audiences. (We also do PowerPoint® presentations, frequently used
with business plan-related pitches for VC funding, trade show presentations,
etc.)
Communications & Marketing Planning:
We work with you to develop strategic corporate and marketing communications /
PR / Web plans covering total product lifecycles and the full range of corporate
/ marketing initiatives.
Color Graphics Opt-in Electronic E-Newsletters (HTML email):
For a fraction of the cost of print, you can distribute newsletters, product
bulletins, safety updates, upgrade notices, and other news of importance to all
your global opt-in audiences in just days through attractive, effective color
HTML-based email OR faster-loading non-HTML e-zines. In addition to planning,
researching, and writing content and supervising photography, we can create
effective, fast-loading color graphics for your business' electronic
communications. Once templates are completed, newsletters can be written quickly
and published on your schedule after copy is approved. Urgent materials can be
turned around virtually as fast as you want them.
Glossaries:
Because new products are emerging and changing at a dizzying pace, companies
often lose sight of the fact that not everyone knows what all this stuff is.
Glossaries help customers, shareholders, prospects, regulators, partners, and
other audiences better understand what you're talking about. We work with you to
determine terms to be included, we gather existing definitions from your people,
and we work with in-house experts or others to create definitions for undefined
terms. We also manage approvals. Definitions can be delivered in Microsoft Word,
HTML, Quark, or virtually any other format.
Electronic Commerce:
Regardless of what you sell, chances are you can sell more of it if you leverage
the power of the Web. We work with you to create effective, realistic e-commerce
strategies, then we utilize appropriate programming talent to bring you an
e-commerce website that's alive, effective, and productive. Our end-to-end
solutions include everything you need to post a complete e-commerce Web presence.
The cost today is orders of magnitude LESS than a few years ago, and the user
interface is easy to navigate -- even for computer novices.
Sales Aids:
We gather and disseminate competitive information, and we develop sales tracking
and lead qualifying procedures. We develop FAQ (Frequently Asked Questions)
documents for websites, sales, direct marketing, advertising, and related uses.
We interview customers, vendors, employees, and others to develop feature
stories for sales-related promotional materials including customer testimonials
and other communications.
Internal Communications:
We design and implement employee newsletters, employee manuals, benefits
summaries, executive summaries, new technology implementation communications,
and a variety of internal instructional materials. We can deliver these
materials online in Winhelp or HTML or in other formats and/or in print.
Corporate Identity/Graphics Standards:
Working with seasoned designers, we design and develop corporate logos and
soup-to-nuts graphics standards programs. We then help you implement your
graphics standards by creating and producing the supporting online and printed
documentation.
Conferences & Trade Shows:
We develop and execute trade show and conference themes, produce supporting
graphics, help with booth planning, and can even manage your booth for you. We
can develop special show promotions including giveaways. We also design, write, and produce conference / show materials,
including speeches, slides/video, PC screensavers, brochures, and other
hand-outs / collateral. We can coordinate or manage post-show lead fulfillment
and track lead follow-up. We can also train booth workers on "booth etiquette,"
to ensure that their focus is clearly on customers and prospects and that the
potential of your booth is realized on the show floor.
Graphics / Complete Graphic Design Services:
As a virtual agency, JMB Communications can also produce graphics for corporate
literature, logos, promotional displays, and for any other business requirement.
Once you have selected optimal graphics, we can execute them as electronic files
for immediate use in any application. Of course, we also supply complete graphic
design services through our virtual partners.
Special Projects:
Tell us what you want to accomplish, and we'll work with you to make it happen
-- from strategy through execution.
Corporate Strategy for Orientation toward Customers:
On a far broader scale, based on our more than 40 years of corporate experience,
we occasionally are asked to help companies develop certain types of corporate
strategies. Working closely with senior management and staff, we learn how your
company interacts with its customers; its key strengths and weaknesses from both
a corporate and a customer perspective; the strengths and weaknesses of its key
competitors; and how your customers select, buy, support, and replace your
products and services. We then recommend initiatives to improve your company's
orientation and responsiveness to its customers; to improve its competitive
position; and to enhance its overall level of customer satisfaction.
Watch for more information coming here soon.
Browse more...
Capabilities
Who We Are
Samples
Testimonials
SXM |
