JMB Communications Home | Writing Samples | About Jeff | Client List | Contact | Websites | For Agencies | What Clients Say About Us |

Updated April 24, 2006   

Our Capabilities

JMB COMMUNICATIONS

To-the-point Marketing and PR programs and Website Creation for High Technology, Financial Services, Hospitality / Travel, Professional Practice, and other B2B and B2C clients worldwide…

Corporate, Financial, and Product PR · Marketing Collateral · Web Content Creation · White Papers · Customer Testimonials · Backgrounders · Trade Magazine Articles · Taglines · Product Names ·  Microsoft ®PowerPoint Presentations· Advertising · Direct Marketing Programs & Direct Mail Lead Generation · Point-of-Purchase Materials · Product / Business Launches & Business Plans · Product Naming · Copyediting · Book Editing / Writing · Agency Subcontracting · PC Screen Savers · Trade Show Graphics   · Glossaries  · Graphic Design   · Print Brokerage   · Premiums / Incentives · Click here for samples

Whether you're looking for seasoned, effective marketing writing, PR writing, or website design for your technology or non-technology business, Massachusetts-based JMB Communications delivers -- on time, on budget, and on target. For customer references click here.

Among JMB's principal capabilities:

Corporate, Financial, and Product PR / Investor Relations:

We conduct interviews for and write customer case studies/testimonials, customer newsletters, news releases, press kits, white papers, corporate overviews, product and technology backgrounders, product and company launches, analyst presentations, product-, service-, people-, or technology-related trade magazine articles, and annual and quarterly reports. We can help you prepare press conferences, press tours, nondisclosure presentations, and both special projects and special events.

Web Content Creation & Website Design:

We research and write content related to products, services, technology, people, customers, investors -- in short, anything that will make your site work with your audiences. We also develop the strategic plan for your website including marketing, graphic design, and site promotion through meta tags, reciprocal links, search engine submissions, and other means. We can also create full-motion video/audio and online databases as part of a complete Web programming capability, should you need it -- a total top-to-bottom solution for your Web presence. (Also see Electronic Commerce, below.) Links to some of our websites are on our home page. Many more are in production.

Marketing Collateral:

We plan and write the entire spectrum of marketing, PR, and technical materials, including complete hierarchies of marketing brochures, capabilities overviews, data sheets, flyers, FAQ (Frequently Asked Questions) documents, pocket folders, newsletters, customer testimonials/case studies, white papers, slide/multimedia programs, videos, CD-ROMs/DVDs, technical product guides, glossaries, RFP response boilerplates, etc. We also collaborate with seasoned partners to do quality graphic design, development, and production. We also have many contacts in the printing industry and can help you find high quality at reasonable prices.

Trade Magazine Writing:

We research and write technology, finance, hospitality, B2B and B2C-related articles of any length, and we execute or supervise illustrations and photography.

Sales Communications:

For high-profile multinational clients, we've created a broad spectrum of materials designed to prepare their sales professionals to sell new products or to sell mature products more effectively. Consequently, we can help you strategize materials that prepare your sales force to sell new products; to survey the competitive landscape; to provide product comparisons; to counter objections, and much more. Of course, we routinely work under NDAs.

Advertising:

Working closely with many Fortune 500 companies and with their ad agencies has given us a unique perspective on creating enlightened advertising that grabs and holds prospects and clients and that isn't soon forgotten. For far lower fees than traditional ad agencies, we'll create bottom-line impact on your business. We start by quickly learning the needs and wants of your key customers. Then we help you refine your messages and determine the most effective way to communicate them to your key audiences -- customers, prospects, employees and potential employees, shareholders, regulators, your community, and others -- on time and on budget. Put our wide-ranging skills to work, and you get advertising that compares head-to-head with that produced by top agencies. Our ads are frequently more innovative, they are often more effective, and they always cost less.

Direct Marketing Programs / Direct Mail Lead Generation:

Collaborating with GHW Associates, recognized Direct Marketing / Direct Mail lead generation experts, we help you develop winning direct marketing strategies, create the materials, scientifically assemble an optimal list, and oversee the program from launch through follow-up. Our work with GHW spans three decades -- after 30 years, GHW truly knows what works. Working hand-in-glove with them, we will get you measurable, sustainable results.

Agency subcontracting:

We write for PR, marketing, Web marketing, direct response, and advertising agencies, creating materials for their important clients worldwide. Agencies should view samples on our home page.

Complete Magazines / Books:

We develop themes, plan content, design, and production, supervise photography, conduct in-depth interviews with featured individuals/companies, and research and write material of any length or orientation on virtually any topic (technology / finance / travel / business). We work closely with graphic designers, photographers, literary agents, and printers to ensure top-notch representation, design and production. We produce traditional print magazines, "Webzines," and even entire books -- cover to cover.

Microsoft PowerPoint® Presentations:

Whether you're preparing a presentation for customers, stockholders, analysts, prospects, employees, trade show attendees, venture capitalists, or any other audience, we'll work with you to give you the kind of informative, graphically impactful presentation you require. You get a seasoned team -- a highly experienced writer and an expert PowerPoint designer.

Company Slogans / Taglines and Product Naming:

We develop meaningful, memorable product names for some of the world's best known companies. At in-person meetings or in teleconferences, we quickly learn the demographics of your product's target market, the product's features and benefits, and the "hot buttons" that differentiate it from competition. Soon, you have a memorable name (or family of names) and, if you wish, the collateral, PR, advertising, and promotion necessary to bring your product to market successfully. We use our crystallized understanding of your products and markets to create taglines / company slogans that are dead-on, unambiguous, and decidedly not pricey.

Copyediting:

Whether it’s entire books, complex legal documents, training materials (including manuals), technical data, speeches, scientific papers, technical glossaries, or anything else, we’ll work with you to help ensure conciseness, accuracy, consistency, deadline performance -- and both strong orientation to target audiences and overall effectiveness.

Product Launches, IPOs, and Business Plans:

Drawing on our 20+ years of experience in worldwide, multilingual product launches for technology and other products, we help client companies position products, contact key editors, and develop convincing product demos. We also develop plans for new business launches including IPO-related PR. We can do all your launch communications -- news releases, product and market backgrounders, core business launch announcements, technology white papers, executive biographies, mission statements, analyst and customer quotes, and more. Perhaps most important, we can polish your business plan to make it work optimally with all your key audiences. (We also do PowerPoint® presentations, frequently used with business plan-related pitches for VC funding, trade show presentations, etc.)

Political Literature:

For many years, JMB has worked with candidates to develop brochures, newsletters, advertising, position papers, web sites / web content, press interaction, voter forums, and other means of communicating key messages.

Speeches:

We work with your key executives to develop speeches, either standalone or accompanied by graphics or hand-outs. Our focus is on your audience’s needs, wants, and expectations, which helps ensure audience interest and with it, the achievement of your key objectives. We learn your speaker's speech patterns and difficulties by reviewing audio of past speeches (if available), and we assist with rehearsals. We can usually respond quickly to requirements for trade show or industry group speech opportunities -- and we can even make you aware of speaking opportunities. (See Trade Shows, below.)

Communications Planning:

We work with you to develop strategic corporate and marketing communications / PR / Web plans covering total product lifecycles and the full range of corporate / marketing initiatives.

Color Graphics Opt-in Electronic Newsletters (HTML email):

For a fraction of the cost of print, you can distribute newsletters, product bulletins, safety updates, upgrade notices, and other news of importance to all your global opt-in audiences in just days through attractive, effective color HTML-based email OR faster-loading non-HTML e-zines. In addition to planning, researching, and writing content and supervising photography, we can create effective, fast-loading color graphics for your business' electronic communications. Once templates are completed, newsletters can be written quickly and published on your schedule after copy is approved. Urgent materials can be turned around virtually as fast as you want them.

PC Screensavers:

Corporate- or product-related screensavers are an increasingly popular way to keep yourself in front of customers, business partners, employees, investors, and other key audiences. Companies are using artful product or corporate photography and innovative photographic approaches at trade shows and elsewhere to represent themselves in a pleasant, understated way. Companies involved with their communities can easily use photography of community attractions to round out their screen savers. These projects can generally be completed quickly and at far less expense than you think. If you need photography, we can recommend exceptional photographers nationwide. Screensavers can include text images created with Microsoft® PowerPoint, plus video and sound. To get a sample of a beautiful Caribbean tourism screensaver we both photographed and produced, visit www.jmbcommunications.com/download.html. (Setup questions are answered on the site.)

Glossaries:

Because new products are emerging and changing at a dizzying pace, companies often lose sight of the fact that not everyone knows what all this stuff is. Glossaries help customers, shareholders, prospects, regulators, partners, and other audiences better understand what you're talking about. We work with you to determine terms to be included. We gather existing definitions from your people and work with in-house experts or others to create definitions for undefined terms. We also manage approvals. Definitions can be delivered in Microsoft Word, HTML, Quark, or virtually any other format.

Electronic Commerce:

Regardless of what you sell, chances are you can sell more of it if you leverage the power of the Web. We work with you to create effective, realistic ecommerce strategies, then we utilize appropriate programming talent to bring you an ecommerce website that's alive, effective, and productive. Our end-to-end solutions include everything you need to post a complete ecommerce Web presence. The cost today is orders of magnitude LESS than a few years ago, and the user interface is easy to navigate -- even for computer novices.

Sales Aids:

We gather and disseminate competitive information, and we develop sales tracking and lead qualifying procedures. We develop FAQ (Frequently Asked Questions) documents for websites, sales, direct marketing, advertising, and related uses. We interview customers, vendors, employees, and others to develop feature stories for sales-related promotional materials including customer testimonials and other communications.

Internal Communications:

We design and implement employee newsletters, employee manuals, benefits summaries, executive summaries, new technology implementation communications, and a variety of internal instructional materials. We can deliver these materials online in Winhelp or HTML or in other formats and/or in print.

Corporate Identity/Graphics Standards:

Working with seasoned designers, we design and develop corporate logos and soup-to-nuts graphics standards programs. We then help you implement your graphics standards by creating and producing the supporting online and printed documentation.

Conferences & Trade Shows:

We develop and execute trade show and conference themes, produce supporting graphics, help with booth planning, and can even manage your booth for you. We can develop special show promotions including giveaways (premiums/ incentives - see below). We also design, write, and produce conference / show materials, including speeches, slides/video, PC screensavers, brochures, and other hand-outs / collateral. We can coordinate or manage post-show lead fulfillment and track lead follow-up. We can also train booth workers on “booth etiquette,” to ensure that their focus is clearly on customers and prospects and that the potential of your booth is realized on the show floor.

The Everything St. Maarten Website Magic Millions II Secret Word:

This paragraph isn't a capability; it's the answer to a puzzle posted on our everythingstmaarten.com website, one of a few answers that can win someone, maybe you, a two-week St. Maarten vacation. See the rules here. The St. Martin Magic Millions II Magic Word Is syzygy.

Premiums / Incentive Programs:

We plan and deliver sales and quality incentive programs, and can deliver great pricing on premiums/incentives of every description. Ask us for ideas!

Graphics / Complete Graphic Design Services:

As a virtual agency, JMB Communications can also produce graphics for corporate literature, logos, promotional displays, and for any other business requirement. Once you have selected optimal graphics, we can execute them as electronic files for immediate use in any application. Of course, we also supply complete graphic design services through our virtual partners.

Printing:

Our long-term affiliations with printers across the country enable us to help you locate and work with printers who deliver high quality at reasonable prices. Regardless of the size of your run -- a few thousand to millions -- we can help ensure quality and usually save you money. Try us!

Special Projects:

Tell us what you want to accomplish, and we'll work with you to make it happen -- from strategy through execution.

Corporate Strategy for Orientation toward Customers:

On a far broader scale, based on our more than 35 years of corporate experience, we occasionally are asked to help companies develop certain types of corporate strategies. Working closely with senior management and staff, we learn how your company interacts with its customers; its key strengths and weaknesses from both a corporate and a customer perspective; the strengths and weaknesses of its key competitors; and how your customers select, buy, support, and replace your products and services. We then recommend initiatives to improve your company’s orientation and responsiveness to its customers; to improve its competitive position; and to enhance its overall level of customer satisfaction.

Nationwide and Worldwide Capabilities . . .

JMB Communications

· Internet / Web · Workstations, servers, and PCs  · Application software    · Graphics and multimedia · Networking hardware / software  · Wireless applications · Semiconductor fabrication  · Semiconductor technology · High vacuum processing (including semiconductors, optical/photonics applications, CD applications, and lasers)  · CAD, CAM, CIM, CAE, CASE    · Telecommunications  · Technical product testing  ·  ERP, EAM, EAI, CRM  · Access integration  · Virtual Private Networking  ·    Life, health, disability, malpractice, and property/casualty insurance · Investments / Finance (NASD registered)  · Law  ·  Professional Practice (attorneys, accountants, doctors, dentists)  ·  Travel / tourism / hospitality  · Political campaign literature · Personnel recruitment  

E-mail us!

Updated April 24, 2006   

Copyright, ©, JMB Communications, 2005. World rights reserved. See "Legal" on our home page. Microsoft and PowerPoint are trademarks or registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.

http://www.jmbcommunications.com/contact/address.blah